City Lights Media Group respects your privacy, and we want you to understand the ways in which we do and don't use the information that you transmit when you visit our Web site. This statement discloses the privacy practices for all United States-based City Lights Media Group Web sites. Our web site is intended for users in the United States. This statement does not pertain to our practices in the retail stores, catalog or in other parts of City Lights Media Group or its subsidiaries and affiliates.

General Privacy Notice

This section of our Privacy Policy relates to all of City Lights Media Group Web sites.

What Information We Collect

The information gathered by City Lights Media Group falls into two categories: (1) personally identifiable information voluntarily supplied by visitors to our Web sites through optional registration or other methods and (2) non-personally identifiable information routinely gathered as visitors navigate through our sites.

Personally Identifiable Information

There is lots of content and other useful and fun activities on City Lights Media Group Web sites that do not require that submission of personally identifiable information. However, we offer certain personalized features that our visitors can take advantage on our Web sites through registration. In order to register on our site, we may ask for your name, email address, gender, age and zip code, and we might request information on your interest in science, animals, nature, travel, sports, books, television programs and the like. The information you supply will help us to offer you more personalized features, to tailor our sites to your interests and to make them more useful to you.

The more you tell us about yourself, the more value we can offer you. Supplying such information is entirely voluntary. But if you don't supply the information we need, we may be unable to provide you with services we make available to other visitors to our sites.
Of course, even if you want to remain anonymous, you're still free to take advantage of the wealth of content available on our sites without registration.

Non-Personally Identifiable Information

Cookies
To help make our sites more responsive to the needs of our visitors, we invoke a standard feature found in browser software, called a "cookie", to assign each visitor a unique, random number, a sort of anonymous user ID that resides on your computer. The cookie doesn't actually identify the visitor, just the computer that a visitor uses to access our site. Unless you voluntarily identify yourself (through registration, for example), we won't know who you are, even if we assign a cookie to your computer. The only personal information a cookie can contain is information you supply. A cookie can't read data off your hard drive. Our advertisers may also assign their own cookies to your browser, a process that we don't control.

We use cookies to help us tailor our site to your needs, to deliver a better, more personalized service. In addition, we may use cookies to track the pages on our sites visited by our users. We can build a better site if we know which pages our users are visiting and how often. Of course, you can set your browser not to accept cookies, but if you do, you may not be able to take advantage of the personalized features enjoyed by other visitors to our sites. For more about third-party ad servers, click here.

IP Addresses
Our Web servers automatically collect limited information about your computer's connection to the Internet, including your IP address, when you visit our sites. (Your IP address is a number that lets computers attached to the Internet know where to send you data - such as the Web pages you view.) Your IP address does not identify you personally. We use this information to deliver our Web pages to you upon request, to tailor our sites to the interests of our users and to measure traffic within our sites.

How Information Collected On Our Sites Is Used and Shared

From time to time, we may share personally identifiable information with third parties whose marketing products and services that we believe might be of interest to you, or who help us maintain our Web site. We also offer contests, sweepstakes and other promotions from time to time, sometimes in conjunction with a co-sponsor. We have administrators that help us with entry collection, winner selection and prize fulfillment. In these circumstances, the co-sponsor and/or the sweepstakes or contests administrators may have access to the personally identifiable information that you submit in your entry.

To make our sites more valuable to our visitors, we may also offer some features in conjunction with other providers. To take advantage of these services, you may need to provide personal information to us and to the other provider.

If you would prefer that we do not share your information with third party marketers, please indicate on our City Lights Media Group registration form if you'd prefer we not share such information with them. If you so indicate on our registration form, we won't share information about you with anyone other than those identified when the information is collected. Because those parties that help us administer our site will have access to users' personally identifiable information, if you do not wish for our administrators to have access to your information, please do not register or submit any personal information to us. And, if you do not wish for us to share your personally identifiable information with our sweepstakes or contest co-sponsors or administrators, please do not enter any contests or sweepstakes on our site. Of course, you are always free not to input the information we request and use our sites anonymously.

Sometimes, we might also contact you directly about our own or others' products and services. If you'd prefer that we not do so, just indicate on your registration form that you prefer not to receive offers and information. And remember, you can always change your preferences, or request that we delete your information.

When we present information to our advertisers - to help them understand our audience and confirm the value of advertising on our Web sites - it is usually in the form of aggregated statistics on traffic to various pages within our sites.

You should note that our sites include links to other Web sites whose privacy practices we don't control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your browser), use of any information you provide is governed by the privacy policy of the operator of the site you're visiting. If you provide information in the course of obtaining products or services through our site, use of any information you provide may be governed by the privacy policy of the provider of those products or services, even if it appears that you're on City Lights Media Group-branded pages throughout the transaction. These parties may have privacy policies and practices that differ from ours. If you can't find the privacy policy of any of these sites via a link from the site's homepage, you should contact the site directly for more information. We encourage everyone to be proactive in understanding how his or her information is collected and used online.

In the unlikely event that all or substantially all of our assets relating to our Web sites is sole or transferred to another party, your personally identifiable information may be transferred to this acquiring entity. Finally, we may disclose your personally identifiable information to third parties in order to comply with law, law enforcement agencies, to protect our rights in or the safety of our Web site, or to protect the safety or rights of other users of our Web sites.




Accessing Your Information And Changing Your Elections

If you want to change your election on how we share your information, or you wish to review, update or delete the information you have provided us, just return to the registration form, enter the changes you want to make and resubmit the form.

Encryption and Security
All information gathered on any City Lights Media Group Web site is within a City Lights Media Group-controlled database. City Lights Media Group seeks to safeguard the information you provide. As effective as encryption technology is, however, no security system is completely impenetrable, so we cannot guarantee the absolute security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. And, of course, any information you include in a message you post to any chat room, forum or other public-posting area is available to anyone with Internet access. If you don't want people to know your email address, for example, don't include it in any message you post publicly.

A Final Note: The Web is an evolving medium. If we need to change our privacy policy at some point in the future, we'll post the changes here. Of course, our use of information gathered while the current policy is in effect will always be consistent with the current policy, even if we change that policy later. Thanks for making the City Lights Media Group family of Web sites a part of your discoveries online!

Last updated: April 27, 2006